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How Do I Reach Out on LinkedIn To Get Guests?

LinkedIn is a social media platform with millions of members that allows users to expand their professional network. Similar to a networking event, it offers an opportunity for you to build relationships in a professional setting. Unlike an in-person event, users have access to a larger pool of prospective customers, and in this case, podcast guests.

Because we have established how helpful LinkedIn is, it is crucial to know how to use it effectively. Reaching out to prospective guests must begin with a warm welcome. Establishing common ground in your introduction, whether through a mutual friend or a shared interest, can assist in setting the foundation for the relationship. Make sure you do not come across as intimidating or aggressive, as this may hinder the relationship you wish to build.

Increase the probability of your message being seen by sending messages on multiple platforms — heightening your chance of receiving a response and expanding your network in less time.

1. Create a warm introduction

When introducing yourself to someone online, be genuine and authentic in your initial message. Using the information provided on LinkedIn, discover an element of their work that sets them apart from others in their industry. In your introduction, mention your appreciation for what they do and how it inspires you in your field.

2. Find a shared connection

It’s easier for people to trust others when there is a shared connection or community. This can come in the form of a common hobby, a shared geographic region, or a mutual friend.

Finding commonalities is imperative when forming relationships as it leads to a higher level of trust.

3. Reach out on other platforms if they do not respond on LinkedIn

When prospective guests do not respond to your message, this doesn’t mean they’re not interested. Some individuals use LinkedIn sparingly and aren’t notified when they receive new messages. Consider sending an email as well to increase your chances of receiving a response.

Tools like Rocket Reach can help locate email addresses for those who you wish to contact by searching a name, company, or LinkedIn profile.

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