How to Name Your Podcast: Podcast Naming Do’s and Don’ts
What’s in a name, and could it be the one thing holding you back from launching your podcast? How do you choose a title that’s clear, compelling, and flexible enough to grow with your business?
John Corcoran and Dr. Jeremy Weisz break down the dos and don’ts of podcast naming specifically for B2B businesses. They cover everything from avoiding common mistakes and legal issues to crafting names that reflect the results your company delivers. Whether you’re torn between several ideas or haven’t brainstormed at all, this conversation will give you the tools to simplify the process, engage your network, and confidently choose a name that opens doors, not closes them.
1. Start with the result your business delivers.
Begin by identifying the transformation or value your company provides. For example, if your business helps e-commerce sellers win the Amazon Buy Box, a name like Buy Box Experts works well because it communicates the outcome you deliver. Naming your show around the result positions it as purpose-driven and meaningful to your target audience.
If you’re unsure what result you provide, ask yourself, “What problem do I solve?” or “What happens for clients after they work with me?” Your podcast name can reflect that transformation.
2. Avoid common naming pitfalls.
Before settling on a name, check iTunes, Spotify, Google, YouTube, and Amazon to ensure no other podcast or book shares that name. A quick search can help avoid confusion, copyright issues, or legal challenges. It’s also smart to verify domain availability and trademark status.
Avoid naming your podcast after phrases tied to thought leaders (e.g., “Start with Why” or “Work on Your Business”), as these are closely associated with specific individuals and brands, even if they’re not trademarked.
3. Steer clear of overly specific names.
Generic business names like Smith’s Roofing Podcast can unintentionally limit your show’s reach. A name that appeals only to a narrow group makes it harder to invite strategic partners, clients, or referral sources from outside that category.
Instead, opt for a name that offers flexibility as your business grows. A broader title, like PowerTips Unscripted, allows you to invite a wider variety of guests while still aligning with your niche.
4. Use a flexible naming formula.
If you find yourself stuck on a single word you love (e.g., “Traction” or “Traffic”), try adding another term to give it a fresh spin and avoid potential conflicts. Examples include Super Traction, Next-Level Traffic, or Traction Engine. This 10-minute brainstorm trick can lead to unique, catchy names with minimal effort.
To get started, write down one word you like, then list 10-15 adjectives or complementary nouns that could work with it. Mix and match until something clicks.
5. Consider naming it after your business (if applicable).
If your business name is general enough and aligned with the value you deliver, using it for your podcast name can simplify the process. Names like Next Level or Buy Box Experts double as strong podcast titles because they’re aspirational and not industry-limiting.
However, if your business name is too niche or location-based (e.g., Chicago HVAC Solutions), it may be better to choose something broader and more guest-friendly.
6. Involve others in the naming process.
You don’t have to name your show alone. Ask your clients, network, or internal team for feedback. Provide 3-5 options in a quick survey and leave room for additional suggestions. Not only does this help you decide, but it also creates early buy-in from your audience.
Bonus tip: Frame it like a fun campaign — “Help us name our new show!” This creates anticipation and increases the likelihood that people will tune in when the podcast launches.
7. Remember: the name isn’t everything.
Your podcast’s name is only one part of its success. How you position the show, introduce guests, and build relationships with strategic partners is far more important. Don’t let perfectionism stop you from launching. Many successful hosts rebranded later, once they gained clarity and direction.
If needed, start with your personal name or brand domain (e.g., YourName.com) and focus on creating great conversations. You can rename the podcast once you’re ready.
