Offer a Free Assessment
(Optional – See Big Uncomfortable Offer Below)
After the interview is over, if the guest is a good prospective client for you and you think they could use what you offer, use this strategy to convert them into a free assessment, analysis, free coaching session, or consulting session to demonstrate what you do.
You can watch a 3 minute and 50 second video of John Corcoran explaining this strategy here.
Before the interview, you should have asked them when they have a “hard stop” so you can be sure to end the interview with at least 10-15 minutes remaining, so you have enough time to have a further conversation about possible collaborations.
During the interview, you should have asked the guest about what challenges they are experiencing so you can tailor your offer.
“By the way, I don’t know if this is of interest, but as a thank you for being a part of this podcast series, we have been offering to do a free Amazon ad campaign assessment. This is something that we usually only do for our high level clients, but seeing how you mentioned during the interview that you are working on improving your ads’ effectiveness in the new year, we’d be happy to do it for you.
A lot of the clients we work with don’t realize how they are leaving money on the table when they run their Amazon ads and often we are able to pinpoint a few ways they can optimize their ads and make them 5 or 10 times more effective. So, happy to do that for you as a thank you for being a guest. Is that something you would be interested in?”
If they say YES, we recommend nailing down a time.
“Great, I’d be happy to get that locked in for you – does Tuesday at 3pm EST work?”