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The Indirect Ask Email

Reach Out Email Template

    Goal:  

    Get Referrals for more Guests from your network before launch.

    When you get into more conversations with potential referral partners and clients before launch this results in potential ROI before the podcast is even released.

Key points

  1. Make sure to specifically list your criteria of who you want to feature (ex: “I am looking for B2B software companies that have over 200 staff.”)
  2. Be sure to include social proof elements (i.e. your years of experience in the industry, respected companies you have done work for, etc.)
  3. Make sure you are very specific filling in your details in the P.P.S. because they may have a need for your service, or have a referral for your service.

SHORT VERSION

Subject line: need your help and suggestions…

Hi  !

We have some exciting news and I need your help with guest suggestions.

We are launching the [Name of your Show Here] where I feature top  [your field of focus here].

[Insert Direct Ask here if you want to feature them on your show.

Ex: I would love to have you on of course! So let me know if you are game. ]

Who do you think we should invite?  The more suggestions the merrier!

It could be people you know or just someone you think would be a good fit.

Of course I am going to give you a shout out on those episodes.

thanks!

[Your Name]

P.S. We will be promoting the interviews to our email subscribers, social media following, and our listeners on iTunes, Google Play, Spotify.

 

Long Version

Subject line: need your help and suggestions…

Hey !

We have some exciting news and I need your help with guest suggestions.

We are launching a show [Name of your Show Here].

I will be  interviewing  Top  [your field of focus here] that [List of criteria] and am brainstorming great guests and companies we should feature.

We will be promoting the interviews to our email subscribers, social media following, and our listeners on iTunes, Google Play, Spotify.

[Add Social proof here – once you have great past interviewees add them here for etc.]

Who do you think we should invite?  The more suggestions the merrier!

It could be people you know or just someone you think would be a good fit.

[Insert Direct Ask here if you want to feature them on your show.

Ex: I would love to have you on of course! So let me know if you are game. ]

Of course I am going to give you a shout out on those episodes.

thanks!

[Your Name]

=======

[Your Name]

[Your Website url]

[Description of your website]

P.S. I want to hear what you are working on?! Give me an update please.

P.P.S Here is what I am working on:

Obviously I am focused on getting great guests for the podcast.

On the business front:

[Be specific and enter in details with your website ]

 

NO PODCAST NAME VERSION

Insert your version here:

If you don’t know the NAME OF THE SHOW use this…

Subject line: I need your help…

Hey !

I have some exciting news and I need your help….

I am launching a podcast and I have no idea what to call it.

I would love your suggestions because I trust your opinion.

What do you think I should call the show?

No worries if you cannot think of anything.

I plan to interview top leaders about [mention some topics you are passionate about ]

Any ideas are appreciated.

Also if you have any guest suggestions I am open to your thoughts on that.

[Insert Direct Ask here if you want to feature them on your show.
Ex: I would love to have you as my guest on the show so let me know when you are up for it. I would love to have you on of course! So let me know if you are game. ]

Thanks,

[Your Name]
=======
[Your Name]
[Your Website url]
[Description of your website]

 

An example of a response to an Indirect Ask

 

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