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The “Interview Series” Email

NOTE: Rather than “nicheing” your podcast too far, we recommend you do “Interview series” where you can highlight/focus on a series of types of guest, i.e. ‘Top investor series” or “Top Ecommerce Founder series”. This works quite effectively because everyone wants to be considered part of the “top” of their industry. Also you can go to your college and do a series in the school that makes sense – EX: Top Wisconsin Entrepreneur Series and ask the Business School to refer you to the top people that came out of that school.

Key points:

1.Make sure to specifically list your criteria of who you want to feature (ex: “I am looking for B2B software companies that have over 200 staff.”) 

2.Be sure to include social proof elements (i.e. great guests you have had on, your years of experience in the industry, respected companies you have done work for, etc.)

3.Make sure you share any affinity you have with this group

4. If reaching out to a University email the career services and a few others at the College to get suggestions as well as head of the department and people on the Board of that Dept.

 

Wisconsin Entrepreneur Series Jeremy did – 

 

Insert your version here for DIRECT ask:

Subject: Feature Interview for top [Name of organization or school here] Entrepeneurs…

Hey NAME

We are doing a series on my podcast featuring top [fill in niche here].

I thought perhaps you would be a good fit – may we feature you in the series?

It would just take a quick ~30 min interview via video conference call.

Let me know if you are interested and I can share all the details.

BTW we promote the interviews to our email subscribers, social media following, and our listeners on itunes, google Play, Spotify, etc.

-YOUR NAME

Insert your version here for INDIRECT ask:

Subject: Feature Interview for top [Name of organization or school here] Entrepeneurs…

Hey NAME

We are doing a series on my podcast featuring top [fill in niche here].

I thought perhaps you would know of a few people who would be a good fit – who do you suggest that we feature in the series?

It is only a quick ~30 min interview via video conference call.

I would love any help or suggestions on who I should have on.

BTW we promote the interviews to our email subscribers, social media following, and our listeners on itunes, google Play, Spotify, etc.

Past guests on the podcast include [Fill in names of good social proof guests here]

-YOUR NAME

 

Email Example:

Subject: Feature Interview for top Wisconsin Entrepeneurs

 

Body of email:

Hello!

I am a fellow Badger alum and I interview successful entrepreneurs and talk about the lessons learned.

I am doing a series on Top Wisconsin entrepreneurs who either are from Wisconsin or went to UW Madison,etc.

Who do you recommend that is a highly successful and inspirational entrepreneur?

I have interviewed founders of Skymall, the Orlando Magic, Baby Einstein, Einstein Bagels/Noah’s Bagels and many more.

I want to feature more Wisconsin Entrepreneurs

Thanks and look forward to hearing from you,

 

Dr. Jeremy Weisz

 

Founder, INspiredINsider.com

 

P.S. Here is an example of one I did with the cofounder of the Orlando Magic>> inspiredinsider.com/pat-williams-orlandomagic-int…

 

Another Example:

Hello!

I am a fellow SIU alum and I interview successful entrepreneurs and talk about the lessons learned.

I am doing a series on Top SIU Entrepreneurs who went to SIU.

Who do you recommend I speak with to get suggestions on the most successful and inspirational entrepreneurs to come out of our school?

I syndicate all episodes on itunes, spotify, google play, and 11 other channels.

I want to highlight SIU and the amazing people who are a product of SIU.

Thanks and look forward to hearing from you,

 

Chris

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