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Step 4: Follow Up & Outreach

Search Your Questions Here

F.A.Q.

Do you require a long term commitment for the done-for-you podcast?

We do sign a service agreement with clients just so expectations are clear. There is a lot of time and energy upfront to get this started so we have a 6 month minimum. We are all about great customer service so we do not lock clients into long term agreements. Nevertheless, while our done-for-you media platform service can show short term successes, the real benefits come over time.

After the initial minimum commitment, there is a 30 day notice – either side can cancel services at any time for any reason.

Do you require a long term commitment for the done-for-you podcast?

After the initial minimum commitment, there is a 30 day notice – either side can cancel services at any time for any reason.

What is the workflow?

Our goal is to make this as easy as possible on you. We have designed our system so it is as “push button” easy on you as it is for us to publish our own podcasts. There are 3 simple steps for you (which should take 8-10 seconds).

Our service uses Google drive and specifically Google spreadsheets and Google Docs – which are mostly free.

Here’s is the general workflow:

You hit the “stop” button on your recording
You upload the audio to a folder in google drive (we go over how you should label these)
You fill out the episode spreadsheet we provide to you with the name of the guest and company.

That’s it! From there onward, we handle the rest of the details to get the podcast audio edited, add on the intro and outro, upload the audio to your audio hosting and get the blog post created.

What is the onboarding process like and how long will it take?

During the onboarding, we will explain to you how we work and give you examples of how to conduct interviews. In general, it could take 4 to 6 weeks to launch, depending on whether you are creating the intro and outro music or the artwork, or if we are. Usually the biggest delay is Apple, which could take up to 3 or 4 weeks to approve the podcast for iTunes and Apple Podcasts after we submit it.

Here is the initial onboarding:

Create intro and outro for the podcast which includes music and voiceover
Create video intro and outro to overlay on the audio if doing videos as well
Create podcast cover art design and approval
Create 4 podcast episodes that are needed to launch on itunes
Apply to get approval on itunes
If doing video then add us as a manager on youtube account for uploads
Sign up for audio hosting to upload episodes

Here is the ongoing process after the podcast has launched:

Our audio editor gets the audio portion done (if applicable)
Our video editor gets the video done (if applicable)
Our audio and video editor produces the audio
Our audio editor uploads the mp3 in the media host
Our audio editor enters the details for the episode in the episode log for your audio/media host
Our audio editor notifies the writer that it is complete
Our writer goes into creation mode
Our writer gets the audio from the audio editor and reviews
Our writer does SEO research on the topic
Our writer completes all sections of the blog post which will then be loaded into the media host notes also
Our writer communicates with web assistant to post everything on the website
Our writer communicates with the client that it is being posted
Your resources are scheduled where and how you want them based on the episode log we provide for you you
We do it all again for the next episode.

We have been doing this for a combined ~20 years and have thought through every step of the process to streamline and systematize it, so that it runs smoothly for ourselves and clients week after week, episode after episode.

Can you provide me with podcast cover art?

Yes, we can. We can create podcast cover art. It includes…

Use of any elements you want (within the iTunes guidelines)
Use of your brand colors (if desired)
Use of your headshot (if desired)
1400px X 1400px png and jpg files in RGB color space
Up to two (2) revisions to get it just right

Cost for podcast art: $350 one-time fee

Link to get started with podcast art: https://rise25.typeform.com/to/upQ7QO

Can You Provide me with a Podcast Voiceover Intro and Outro?

Yes, we can. We work with voiceover artists who have great voices, incredible presentation skills, and the ability to bring that special “something” to your show’s intro and outro. You can choose your voiceover artist’s nationality, style and gender, and the musical style preference. All you have to do is provide a short script about your show.

You can choose from:

Male or female
Various nationalities (American
English, British English, Aussie, etc.)
Professional or casual

Our basic VOICEOVER Package includes:

a 30 second clip intro with music overlay and voiceover read by professional voiceover talent (script provided by you). (We use royalty-free music from Audio Jungle to make sure you have the rights to use it.)
a 30 second clip outro with music overlay and voiceover read by professional voiceover talent.
up to two edits of the intro/outro.

Total cost for podcast intro & outro: $450 (one-time fee)

Link to get started with podcast intro & outro: https://rise25.typeform.com/to/qUQZtS

Total cost for podcast art, intro & outro: $900

How do the "Power Hour" Interview sessions and Authority Map Strategy Sessions work?

For the Authority Map Strategy Sessions, we will meet with you for 60 minutes to brainstorm, strategize and map out your content for the show.

For the Power Hour Interview sessions, we interview you (after jointly deciding on the topics in advance) and create 1-2 months worth of episode content in one 60 to 90 minute rapid fire session. We read the intro, the sponsor message, ask the questions, and wrap it up. All you have to do is show up and answer questions – it has all the ease of a guest podcast interview, with all the benefits of having your own show. You can even have your choice of interviewer (ask us for current availability). Please note: you are responsible for reaching out and arranging an appropriate time that we can meet for these sessions.

How do I know what to ask during the interviews?

You will be pleasantly surprised how easy it is to record an interview. Usually taking a few minutes before an interview to review a person’s website and LinkedIn profile will be enough to come up with a few questions to start off the conversation. If you have problems coming up with questions, we are happy to help you.

Are there any other costs to perform the interviews, etc.?

If you do not already have a USB microphone for the computer we recommend getting one that will cost $50-$100. We provide our clients with a full suite of tool recommendations as part of our client onboarding. In addition all audio files need to be hosted on an audio hosting that integrates with apple itunes. We also use this to syndicate your episodes on spotify and google play. We typically set up an account for our clients on a recommended platform and the typical cost is $15/mo.

Step 4: Follow Up & Outreach

F.A.Q.

Do you require a long term commitment for the done-for-you podcast?

Do you require a long term commitment for the done-for-you podcast?

What is the workflow?

What is the onboarding process like and how long will it take?

Can you provide me with podcast cover art?

Can You Provide me with a Podcast Voiceover Intro and Outro?

How do the "Power Hour" Interview sessions and Authority Map Strategy Sessions work?

How do I know what to ask during the interviews?

Are there any other costs to perform the interviews, etc.?

Do you have a question?

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Step 4: Follow Up & Outreach

1 - Before The Interview

2 - During The Interview: Questions & Training

3 - After the Interview: Deepening Relationships

Email Templates

Phone Scripts

Podcast Launch

Service Upgrades

Social Media Templates

F.A.Q.

Do you require a long term commitment for the done-for-you podcast?

Do you require a long term commitment for the done-for-you podcast?

What is the workflow?

What is the onboarding process like and how long will it take?

Can you provide me with podcast cover art?

Can You Provide me with a Podcast Voiceover Intro and Outro?

How do the "Power Hour" Interview sessions and Authority Map Strategy Sessions work?

How do I know what to ask during the interviews?

Are there any other costs to perform the interviews, etc.?